You’ll Have My Business IF…..

I’m sure all you small business owners out there post on your social media pages about why your product and services are IT and a BIT. You may do this regularly.

You’re cutting edge. You provide something you believe no one else is. You’re the only {insert cool business product here} seller in {insert small town or bustling metropolis here}. You know what your target market wants and why they need you RIGHT NOW.

You spend a lot of time marketing your service and your products in the hope that someone or a group of someones will engage with you. And we all know what engagement leads to. Number one? Strengthened relationships. Number two? Sales.

I like to be different and take a walk on the weird side every now and then. So this is what I’m proposing. Think about how much time you spend selling yourself and your products {which, as a rule in the social media scene, shouldn’t be all that much or often} and now spend half that time researching which businesses you WANT to engage with. Sales are sales, if you are that desperate. ¬†Focusing on which businesses you can work with can strengthen your brand and build your business character. Think back to your target market. Does that need to change? Has it evolved with your business planning? Have your business goals changed? Of all the clients you have provided a service to or sold products to, which have you really remembered?

Whichever industry, field, market etc you’re in, there will be top business owners, mediocre business owners, rubbish business owners and THE GREATEST BUSINESS OWNERS {just to emphasise the point}. Choose the ones you want to engage with wisely. Make your relationships work for you. You do it in your personal lives- you have family and friends who support you and love you, are there for you when you need it. So do it in business. Find those awesome businesses that can give you EXACTLY what you are after. Don’t just settle.

Branding after all is building. Build your name, your business reputation, your service, your products and your research skills. Make communication, documentation and RELATIONSHIPS your number one priorities. Think about who you engage with. That might seem sensible and also a bit strange of me to say. But when you take the Facebook Networking “Like for Like” scenario of engagement between businesses, thinking about who you are engaging with doesn’t always come to mind. You like their page, they like yours.

Then what? You get their news feed items straight to yours and vice versa. But do you really need to know what is happening with those body wraps that claim to reduce your waistline in just a matter of days if you are an accountant? Do you need to know which baby hair accessories are on sale for Christmas if you are single, a male and running an online marketing page?

Be wise and be weary. Get the most out of your networking and marketing by choosing wisely who you will share your business time with and also those will be share in your business dealings. Your business is precious and a valuable asset in your life, whether you are making dream dollars or not. You have started your business for a reason and that reason is as important today as it was the day you started working on your vision. Business relationships are a two-way street, like any relationship.

Give and take. It’s not always about how your business can work to make sales for you, it’s also about how other businesses can help yours to flourish. How can you help someone else in their small business adventures? You will learn from other great business owners, it shouldn’t always be about what you can sell or what they can buy.

Make this a rule- You’ll have my business IF we will both grow from the experience. Appreciate each other’s experience, background and knowledge. Quick sales don’t help you grow. Well, maybe a few dozen or a few hundred do, over time. But just try it. Time and money will be saved and your brand will be strengthened.

Lauren @LittleRed

Captivating your Consumers with Clever Content- a Little Red How-To

Business Content Explained

(plus my two noisy dogs make a background appearance- don’t mind them, just doing their jobs fighting backyard canine crime!)

Little Red & Her Research- I’ll Show You Mine if You Show Me Yours

images

 

This weekend in particular, I am focusing on learning more about content marketing specific to small business and copy writing, copy writing with SEO in mind ( can never know enough about this, there are new scholarly articles out daily!), the chances of creating a viral post and B2B versus B2C. My short-term research goals are to:

  • learn at least 5 new words a day (which I’m achieving 5 times over each day)
  • spend 2 hours or more researching anything small business, copy writing and marketing EACH DAY (and yes, I am keeping copious notes to prove I am also achieving this goal)
    • I love a good researching session!
  • to get some responses from my readers about what they are keen to research and learn more about and where their best resources (that they are willing to make public knowledge) are hiding in the digi-sphere
  • to create a list of resources for small business on this blog, which we can all share and update as needed- what do you say to that?

 

Where are your great sources of rich, abundant streams of useful information?

I’d love to know where you go to find what you are looking for in terms of new information for your small business, your blog or your latest project at home. I use social media, scholarly articles and print media. As well as word from industry professionals and friends/family in business.

Comment on this post if you have anything research-related that you’d like to share. Let’s collaborate and elaborate!

images (1)

 

(Image courtesy of emergentbydesign.com)

LEJ